So excited to introduce you to Olive Tree People brands.
This European brand has only been in the U.S. for a year, but is exploding quickly because it reaches into several high-growth areas with an arrray of wellness products including:
- Effective Waterless Skincare
- Body, Bath & Hair Care
- Extra Virgin Olive Oil
- Supplements that effectively address inflammation
- Mushroom Coffee Alternatives
- CBD Skincare & Internal Wellness
- Sound Healing for Meditation
What makes Oliveda so different?
What sets Oliveda apart from conventional beauty brands, and even other waterless brands, is their unique approach in formulating their products.
- They replace the typical 70% water content found in most products with hydroxytyrosol, a powerful antioxidant and anti-inflammatory compound extracted from olive leaves.
- They use their bioactive unrefined abequina oil.
Each of these key ingredients comes directly from their privately-owned groves of eco-certified mountain olive trees in Spain.
The Oliveda brand offers skincare, body care and ingestible wellness products. The products are clean, waterless, and highly effective.
What is hydroxytyrosol?
Hydroxytyrosol (HXT) is at the heart of Oliveda products. It is a phenolic compound drawn from the olive tree and its leaves. It is considered one of the most powerful antioxidant compounds. Hydroxytyrosol offers so many potential health benefits and it’s great for our skin.
Why waterless?
If you check the ingredient list of any skincare or personal care product, you’ll likely see ‘aqua’ as the first ingredient. Typically, that means upwards of 70% of that product is water.
What’s wrong with using water? Besides being wasteful and diluting, water can harbor bacteria, which necessitates the use of preservatives. And, while not all preservatives are harmful, many cause irritation and inflammation, and may include harmful substances like hormonal disruptors and carcinogens.
Instead of 70% water, Olive Tree People uses an olive leaf elixir as the base for our products. This elixir is rich in hydroxytyrosol (hy-drox-ee-ty-ro-sol), a powerful antioxidant found in the olive trees of the Andalusian Mountains. This highly effective compound offers numerous benefits when used both topically and ingested as a tincture.
If you are a skincare enthusiast like me, you will appreciate the unique and potent properties of our olive leaf elixir.
It’s not just about avoiding water; it’s about enhancing your skincare routine with one of nature’s most powerful antioxidants.
You are left with a base that is HEALING to the skin, very different from most skincare! It’s about healing both inside and out!
FAQ: Why do I still see AQUA/WATER listed on the Oliveda ingredient label?
Great question! You will see water listed on some of our products because per E.U. regulations, all ingredients must be listed. Oliveda does not add water to their products, the water listed is a natural byproduct of washing the olive leaves before being pressed into the elixir!
Speaking of EU cosmetic regulations, let’s dive into that.
Click here to learn the key differences between E.U. and U.S. ingredient safety.
See some of my personal favorites from Olive Tree People here.
